Your Office Closes at 5. Your Customers Don’t: Solving the After-Hours Call Problem for South Florida Small Businesses
It is 7:40 on a Tuesday night. A working parent in Pembroke Pines finally gets the kids to bed and remembers she needs to book her son's dental checkup. She calls the practice. Nobody answers. In Fort Lauderdale, a man who was just rear-ended on I-95 is sitting in his car, shaken, searching for a personal injury lawyer. He calls the first firm on Google. Voicemail. He calls the second one. In West Palm Beach, on a Saturday in a heat wave, a family's air conditioner dies. The homeowner calls three HVAC companies. Two don't pick up. The third one does — and gets the job. Here is the uncomfortable truth for small business owners across Miami-Dade, Broward, and Palm Beach County: the moment a potential customer decides to call…